Welcome to the website for The Association of Liverpool Tour Guides (ALTG).

ALTG represents qualified tour guides working across the Liverpool City Region.

The purpose of the ALTG is to:

  • Promote
The ALTG works to promote the guiding services of its members by ensuring their offer is familiar to all across and beyond the Liverpool City Region

  • Develop
The ALTG works to develop its members through continuous professional development in order to enable them to deliver continually improving services to clients. In addition, it develops communications and networking opportunities among members

  • Engage
The ALTG works to engage with partners across the Liverpool City Region to assist in the delivery of the best possible experience for visitors. This engagement includes lobbying and support where necessary

Did You Know?

Collectively, members of ALTG have significant influential contact with almost 500,000 visitors a year; closer contact than any other group of people working within the visitor industry across the Liverpool City Region.

ALTG members deliver tours, talks and familiarisation visits for conference and leisure groups, cruise liner passengers, individual visitors and the media.